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BibTeX Zitierschlüssel (citation key): Nieborg2005
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Nieborg, David. 2005. Changing the Rules of Engagement: Tapping into the Popular Culture of America’s Army. Utrecht: Utrecht University.
Erfasst von: Frank Bandau 2008-05-28 15:08:26
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Zusammenfassung
Digital games are rapidly becoming the preferred pastime of adolescents all over the world. Whereas the research and development into simulation technologies was initially the domain of military communities, over the last few decades the commercial game development industries introduced new modelling and simulation technologies. By the appropriation and adaptation of successful commercial game technology, the United States military contributes to specific areas of research and development thereby deliberately tapping into youth popular culture. This thesis examines the status of the free state-of-the-art PC-game America’s Army within the military-entertainment complex and contemporary youth popular culture by exploring the implications of the interaction between commercial game culture, technology and marketing and military culture. Since the United States military uses the same simulation technologies as commercial game designers do, there is a blurring between commercial (military themed) games and governmental military simulations. The success of America’s Army has implications for thinking about games and simulations and the use of these interactive texts for advertisement, education, analysis and propaganda. The aesthetic and socio-economic implications of the appropriation of game culture, results in a dynamic relationship between the top-down institutional nature of the U.S. military and the bottom-up participatory character of game communities and signals a shift of the changing status of the representation and simulation of war. The extensive and multi-dimensional analysis of a single PC-game documents its curriculum vitae and at the same time provides a framework for further game research of this kind.
Erfasst von: Frank Bandau
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